Focus.
If you spread too thin among too many things, you might end up burning fuel and accomplishing maybe 10% of what you needed to do.
I’ve seen this happen in situations where things fell apart.
In some cases, the lack of Focus ends up costing the business, by missing opportunities or not nailing the right offer because of trying to do too much.
In more mature environments, teams (and entrepreneurs themselves) end up losing motivation for not having clarity and struggle to keep momentum when they need to pivot fast.
Even when trying to grow a following, audiences struggle to convert into customers for not being able to align the product to their specific needs.
There might be many things causing this, but lack of Focus is one of the most important.
Some behaviors might even be misunderstood as a “good thing”, like being able to multitask like crazy.
This is one thing many of us suffer from and it might be forcing you to deliver a poor output in most things, when you could be finding ways or people that can do those things more efficiently, while you can shine in the things only you can do.
As Gary Keller puts it in his book “The one thing”…
“What’s the ONE thing I can do such that by doing it everything else becomes easier or unnecessary?”
That’s not always an easy question to answer, especially if you have an anxious personality, or tendency to go too broad when trying to move forward in your business.
So, how can you break patterns and make progress? Well… the answer is to Focus, but easier said than done.
Let’s break it in a couple of actionable steps that can bring order.
Your goal is to identify:
- What is “busy work” in your day-to-day? This could be just you executing a lot of tasks, managing projects yourself, editing files/videos/designs/text/code, creating requirements or use cases, doing manual tasks, spending tons of time in meetings, etc.
- Which are the tasks that, if it’s not you doing them, things won’t work? Things like showing your face and spreading your message, shaping your offer, understanding long-term vision, making strategic decisions, building high-leverage assets, aligning the team, etc
Can you prioritize those? Which are the most important tasks? Create an ordered list.
Now, there are some behaviors that will need to change, and some decisions to make.
Focus.
Create 2–3 hour blocks in your day to work on this ONE thing.
You’ll have to do other things, for sure, but the goal is to intentionally create spaces in your calendar where you can Focus on the most important thing, that thing that no one else can do for your business to make it work as it does.
I guarantee if you do that for a year (or even for 6 months), your work will compound into having revenue you can control, clarity, consistency, building a signature product or elevating your current offering.
You’ll be a new person, in a new place, with gains you wouldn’t have gotten any other way.
Remove the fluff and prioritize what’s important.
Focus.
Build your business with intention.
